|© Holly DeWolf|
"Be clear about your intentions and simply ask for what you want."
Ask for what you want.
No matter what techniques you use to market yourself and your business, it’s important to be
clear about what you want. When Holly DeWolf, an illustrator and author of Breaking Into
Freelance Illustration: The Guide for Artists, Designers and Illustrators, wanted to secure a
publisher for a book, she asked a friend for advice. "I came up with an idea, wrote the proposal, wrote a sample chapter, and then I asked them to have a look at my work through my query letter. I had a book deal three weeks later," she notes.
Although publishing a book may not be that simple, DeWolf's point rings true: Be clear about
your intentions and simply ask for what you want. If that's a new client, connect with them and then ask the prospect to review your portfolio or to set up a meeting. If you want to network with other creative professionals, ask questions about the group before you sign up. It's all about putting your intentions out there and being direct, whether through promotional mailers, email lists, or your website. You need that kind of initiative as a freelancer, because no one else is going to toot your horn for you!
"Promotion is basically your own form of show and tell with a permission-marketing twist,"
DeWolf says. "In a nutshell, you create your own opportunities by asking for them."